Inside the Super Bowl Halftime Show: Booking, Planning & Execution
The Super Bowl Halftime Show is one of the biggest live performances of the year, blending music, entertainment, and seamless production. But what really goes into bringing these events to life? Here’s a behind-the-scenes look at the process – and how Degy Entertainment can help you pull off a show-stopping event of your own.
Booking the Artist: Finding the Perfect Fit
Selecting the right performer is the first critical step. Organizers consider factors like audience demographics, market trends, and sponsorship opportunities to ensure the act aligns with the event’s goals. Whether you’re focused on maximizing ticket sales or elevating the fan experience, Degy’s vast network and industry expertise can connect you with top-tier talent that fits your vision.
Remember: Book your artist early! Here are some advantages!
Contracting: Navigating the Legal Landscape
Finalizing contracts and payment structure is a crucial part of the process. Artists and their teams require clear terms, and delays can cause logistical headaches. Booking with Degy ensures that negotiations are handled professionally, reducing stress and securing the best deals well in advance.
Marketing: Promoting the Big Event
Promotion is key to driving ticket sales and maximizing engagement. However, using an artist’s name or image in marketing materials requires approval. Our team at Degy is well-versed in these requirements and can help navigate the approval process, ensuring your promotional efforts are compliant and effective.
Advancing: Coordinating the Details
Advancing is where all the behind-the-scenes elements come together. From determining how many people are in the artist’s entourage to ensuring the green room is properly stocked – every detail matters. Our team works closely with venues, artists, and production staff to make sure nothing is overlooked.
Day-of-Show Execution: Bringing it all Together
Even with months of preparation, the day of the event presents unexpected challenges. Venue logistics, security, artist hospitality, and on-site coordination all require a hands-on approach. Degy’s experienced team ensures a seamless experience, from clearing the loading dock to setting up hospitality areas with Wi-Fi, catering, and local touches that make the artist feel welcome.
Looking to learn more about the day-of-show (DOS)? Here are 10 Pro Tips.
Let Degy Handle Your Next Big Event
From securing top-tier talent to managing day-of logistics, Degy Entertainment brings over 150 years of combined experience to live production. Whether you’re planning a major halftime show, corporate event, or festival, our team is here to help.
Have an event in mind? Schedule a free consultation with Degy today and let’s bring your vision to life!